The Why: Break the wall. Make 5x Crossfit Champ, Matt Fraser, FEEL something.

The Story: I did deep research to find the unlock—his team & family. From a major back injury at career start to now Crossfit champ, the shoe is Kintsugi inspired - the Japanese technique of repairing the broken with gold. Details in the sockliner pay tribute to his team that kept his feet on the ground and helped him achieve gold.

He cried. Win.