Grouped in a team of four (Brand - Max Juste, CMD - Kyanti Bailey, 2 Footwear Designers - Keyana Thompson-Shaw and Ephrem Diribsa ), we created two products for Adidas with the given theme of "innovation." 

After conducting brand research on the target demographic, we pursued "Adidas America" and placed our consumers in Detroit while also touching on Adidas' rich history.  

August 2015